Entries to the 2014 African Blogger Awards (http://www.africanbloggerawards.com),
the continent’s very first awards programme that measures online and
social influencers’ reach and influence through data analysis, are open
to bloggers, Instagrammers, Tweeters and YouTubers across Africa.
Infographic “The African Digital Frontier”: http://www.photos.apo-opa.com/plog-content/images/apo/photos/140226.png
The Awards have been divided into 36 categories, providing the
opportunity for influencers on these platforms to be measured
objectively against their peers, and duly recognised for their
achievements.
Categories are diverse, and include sectors such as Advice,
Fashion and Beauty, Events and Nightlife, Education, Sports, Political,
Technology and Gadgets, and Youth Culture among others.
“The African Blogger Awards are the first completely impartial,
objective awards for online and social influencers on the African
continent because winners will be determined by data analytics provided
by Webfluential, and not through peer nominations,” says Mike Sharman,
co-founder of the African Blogger Awards.
The Awards will also give brands and the marketing industry,
including advertisers, public relations agencies and media buyers in
each country, an impartial measurement of the most relevant online and
social influencers to include in their campaigns, making sure that they
achieve the greatest possible impact for their marketing spend.
There is no cost to enter, but entrants are required to register
their blog, Twitter, Instagram or YouTube profile (or a combination
thereof) on Webfluential (http://www.webfluenti.al),
a platform designed to quantify the reach, resonance and relevance of
bloggers, Instagrammers, Tweeters and YouTubers with over 1000 active,
legitimate followers. Evaluation of the entrants will be managed
primarily through Webfluential (https://webfluenti.al)
Reach measures the size of an influencer’s audience (following) per social media network.
Resonance is a measure of how widely the content that an influencer shares reaches outside of their own community.
Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.
Bloggers, Instagrammers, Tweeters and YouTubers who are permanent
residents of any African country are eligible to enter the African
Blogger Awards.
Entries for the awards close on 9 March 2014 at midnight GMT+2,
and results will be announced on 16 April 2014 via the competition’s
Twitter profile, @African_Blogger, from 11h00 GMT+2.
Overall awards for Africa’s Top Blogger, Top Instagrammer, Top
Tweeter and Top YouTuber will be announced on 18 April 2014 at a
celebration hosted in Johannesburg, South Africa.
Winners in each category will receive a web banner announcing
their achievement that can be personally-leveraged through their social
network and a commemorative trophy.
“As the
competition grows, we plan to host the awards ceremony in other cities
on the African continent each year, in recognition of the enormous
influence that the online community has on news, lifestyle, media and
marketing across the continent,” says Murray Legg, co-founder of the
African Blogger Awards.
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